Choose who hears from you, and how it gets written
A campaign in Lobotix is two decisions: which customers qualify, and whether each message is written individually or written once and sent to the whole list. The engine handles the daily execution — including making sure nobody hears the same thing twice.
Timing is just another thing you filter on
There is no separate schedule to learn. A date is a condition like any other, so “has not been in for two months” is built exactly the same way as “lives in Denver”. Every condition runs against live CRM data, so the list is recalculated fresh each day rather than frozen at the moment you built it.
Build the list by clicking, and watch the count update
The audience builder is a grid of plain-language conditions — last visit, visit count, signup date, upcoming bookings, stay type, pet age, contact channel. As you change them, the recipient count recalculates against your real customers.
Two ways a message gets written
That is the whole second decision. Everything else about a campaign is the list it goes to.
Written for each person
You write a brief — the goal, the tone, what to mention — and Lobotix writes a distinct message per recipient from their name, their history, their last visit, and their pets. No merge tags, and no two customers receiving identical text.
Written once, sent to everyone
For announcements and compliance-sensitive messages, write the exact copy yourself and Lobotix sends it as-is to the filtered list. Priced lower, because it skips the per-person AI writing.
Setup wizard
Describe a campaign in plain language and it gets built for you — audience filters and brief included.
Starter library
20 ready-made campaigns you can subscribe to in a click, each with its own audience settings you can adjust per business.
Read every message first, or none of them
Some owners want to approve each send for the first month and then stop looking. Both modes are first-class.
Approval queue
Generate a batch of messages, read them, edit or discard the ones you do not like, then approve. You are billed at approval — generating drafts is free.
Batch by batch
Set how many to generate at a time. Approve one batch and generate again to pick up where you left off, with no duplicates.
Test mode
Per campaign, not per account. A campaign in test mode routes everything to your inbox and cannot reach a customer, even on a live run.
Live progress
Watch a run advance in real time on the campaigns page — how many generated, how many sent, and what failed.
Build your first campaign in a few minutes
Connect your customers, build an audience, and see the exact list it would reach today.